Cary, N. C. – September 2, 2008 — Elaine Buxton, President of Confero, Inc. was selected from hundreds and hundreds of submissions to be featured in the 2009 Woman’s Advantage Calendar. The calendar will provide advice for women business owners from influential women leaders adcross the US and Canada. This is the second consecutive year Ms. Buxton’s submission has been featured in the calendar.
Mary Cantando, Growth Expert of The Woman’s Advantage, today announced that Elaine’s advice will be included in the calendar which is to be released in September.
“Elaine Buxton’s quote was selected because it was powerful yet easy to understand. Her idea is is relevant to almos every woman inbusiness today”, says Cantando. “Women business owners and those who dream of starting a business will learn so much from the advice provided by Elaine and the other successful women quoted in the calendar.”
The Woman’s Advantage 2009 Calendar will provide sound bites of advice on key business issues including: organization, promotion, sales, and human resources.
About Elaine Buxton
Elaine joined Confero is 1986, after managing operations for Wedgwood China Marketing Ltd. In Frankfurt, Germany, a $12 million 31-store division which marketed Wedgwood products to NATO forces in Germany, Italy and Belgium. In 1987, she returned to the U.S. and joined Confero. She was named President of Confero in 1999. Elaine was deeply involved in the formation of the Mystery Shopping Providers Association, having served on the Operating Committee which formed the Association and then serving on its Board of Directors for five (5) years. She has also served on the Meredith College Board of Trustees, as President of the Raleigh Professional Women’s Forum, on the Cary Chamber of Commerce Board of Directors and as Board Chair of the non-profit Life Experiences. Elaine earned a BSBA from the University of North Carolina at Chapel Hill and an MBA from Meredith College.
About Confero
Confero, Inc. is a customer experience measurements firm specializing in mystery shopping services and customer satisfaction surveys for retail, automotive, banking and food service businesses. Formed in 1986, Confero conducts mystery shops in the U.S., Canada and Japan using its over 130,000 independently contracted mystery shoppers. The firm is a charter member of the Mystery Shopping Providers Association (MSPA), is certified by Women’s Business Enterprise National Council (WBENC) as a Woman-Owned business and is accredited by the Better Business Bureau.
About MSPA
With more than 275 member companies worldwide, the Mystery Shopping Providers Association has a diverse membership, including marketing research and merchandising companies, private investigation firms, training organizations and companies that specialize in providing mystery shopping services. Its goals are to establish professional standards and ethics for the industry, educate providers, clients and shoppers to improve quality of service, improve the image of the industry and promote the membership to other industry associations and prospective clients.
Elaine Buxton of Confero Inc. served on an industry panel discussion today at the Mystery Shopping Providers Association (MSPA) annual conference. The discussion entitled “Recognizing and Dealing with Fraudulent Shoppers” was presented to members of MSPA North America..