Digital Marketing Manager
2024
The path that brought Ruth Logsdon to Confero’s team was a long winding one. Coincidentally, Ruth developed skills that compliment Confero’s team online efforts for mystery shopper support.
Initially, Ruth was hired in the summer of 2024 to revitalize Confero’s post Covid social media presence. Over time as she has become more familiar with both Confero’s business needs and online presence. This has led her to develop an online marketing strategy and she is implementing it.
Confero’s online goal is to be helpful with sharing available mystery shop opportunities we offer across the country while building both industry knowledge and good will.
Reinvigorating the website and Confero’s interactions with the mystery shopping independent contractors who work with us. Over her first six months, changes began to show online with stellar results. Ruth wants to continually improve our information sharing and interface with mystery shoppers there.
Ruth Logsdon was born in North Carolina. She graduated from the University of North Carolina – Chapel Hill with a bachelor of science in business administrations.
As a military wife, she has moved over a dozen times supporting her Naval Officer husband. This has lead to many different work experiences for her. Ruth has interned and managed departments with a major retailer. Next, came Ruth starting and running several businesses both in person and online. The list includes educational toys with a company and independently designing military themed greeting cards. All this was followed by starting pistachio farm with her husband. Then, assisting her daughter in the creation alcohol export business. Additionally, Ruth completed Florida State University’s Certified Financial Planning certification. While stationed in Stuttgart, Germany this enabled her to be the base’s Financial Educator with Army Community Service.
“A Jill of Many Trades” is an appropriate description for Ruth Logsdon. She has independently completed online SEO, WordPress and other trainings. This has enabled her to create business websites, blogs, social media management and more over the past dozen years or so.
While varied, all of this experience is helpful for Ruth to fully understand Confero’s mission and to share it meaningfully with others through Confero’s digital marketing efforts.
Ruth Logsdon’s LinkedIn
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