Tag: upsell

Last year, we wrote a well-received article about 25 business types for mystery shopping programs, drawing from our years of experience with a variety of clients in many industries. From convenience stores to upscale retailers to restaurants and medical practices, mystery shopping reports go a long way toward revealing how well employees interact with customers on a daily basis.

So, how do our clients use mystery shopping? Mostly, mystery shopping is used to find out about those things customers won’t tell you in surveys or social media comments, or issues you can't discover by asking customers. If our client has a customer service delivery process or set of procedures in place for fulfilling a brand promise in front of a consumer customer, chances are the process can by mystery shopped.

We’ve compiled our top ten list of mystery shopping uses here.