Tag: telephone secret shopping

Spending time on hold is aggravating, and a recent study revealed just how customers feel.  From a survey done by Acena, over half of the callers reported that being placed on hold for even 1 minute was too long,  and 1/3 of people believe that calls to customer service representatives should be 

Elaine Buxton, president and CEO of Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm, is pleased to announce that the firm provided telephone mystery shopping research for the 2018 annual Stockbrokers.com Online Broker Review

.Customer Experience Measurement Firm Provides Assessment Stockbrokers.com Annual Study CARY, N.C. – Elaine Buxton, president and CEO of Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm,  is pleased to announce that the firm provided telephone mystery shopping research for the annual Stockbrokers.com Online Broker Review. Confero provided telephone mystery shopping assessments, calling top brokerages across the […]

At the store level, stats are worthless without a coach to personalize the information, relate it to the team, and translate it in a concise way to keep employees up to date.  Here are five ways to make sense of mystery shopping data.

In the heart of budget season, many companies agonize over where they will focus limited dollars and also how to justify spends with ROI. For example, social media ROI questions are everywhere. Organizations from retail to food service to financial services invest in Facebook and other social media, and justifiably, they want to quantify what they receive from these efforts. While there is plenty of debate about the best way to measure social media ROI, calculations for mystery shopping ROI are clear. It’s no secret that mystery shops help build and maintain momentum for your sales efforts, however companies need to dig deeper to learn the specific value returned from mystery shopping. In response to this, Confero developed a calculator to help clients determine this.

Would you like to learn more about how to calculate ROI for your telephone mystery shopping or onsite mystery shopping program? Here’s information that you need: