Tag: telephone

Customer Experience Measurement Firm Provides Assessment Stockbrokers.com Annual Study CARY, N.C. – Elaine Buxton, president and CEO of Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm,  is pleased to announce that the firm provided telephone mystery shopping research for the annual Stockbrokers.com Online Broker Review. Confero provided telephone mystery shopping assessments, calling top brokerages across the […]

Do you ever wonder about the best way to employ telephone mystery shopping? Should a call center place the calls, or should a variety of callers phone your locations? Companies who use traditional call centers to conduct telephone mystery shops may feel that quicker results and smaller fees prevail. Before you consider this strategy, think about the following pitfalls:

1. Calls across the Board: Call center employees may make dozens of calls each day to many locations. When employees place many calls over a short time period, they may begin to sound scripted. The calls sometimes sound just like call center calls. With