What Would You Do With This Mystery Shopper Feedback?
July 15, 2010
Mystery shop results help you understand, in detail, how your locations perform in terms of appearance, timeliness, and customer engagement through greeting, customer service and sales behaviors, product knowledge, friendliness and other factors. The results also provide invaluable information through mystery shopper comments. Open-ended comments reflect mystery shopper observations about what they saw and heard during the mystery shop visit. They include details that explain a low-scored area or in-depth comments on overall impressions about the visit.
Confero Retail Compliance Audit Case Studies Show Reliability and Speed
July 7, 2010
Over the years, we’ve been asked to conduct research with some very specific and interesting requirements. For example, Confero recruited smokers with specific types of health insurance policies in order to test and compare the effectiveness of public quit smoking hotlines. Often times, it’s not the project itself that is the most difficult for us, but the tight time frame that is the most challenging. Here are some examples:Three Myths about Mystery Shops – Don’t Believe them!
June 29, 2010
Many people, both shoppers and clients alike, tend to make assumptions about the mystery shopping industry. We are not sure how some of these myths began, but we hope to clarify some of them. In this issue, we expose the following three myths:Five Often-Missed Customer Service Focus Areas
June 23, 2010
Sometimes the simplest task is the hardest to do. Through our decades of experience and knowledge measuring the customer experience, five key areas stand out when thinking about areas employees frequently miss. These five may seem simple, but they can be difficult to execute consistently across an organization. Consider these areas within your own organization to see if your company is where it should be:Is Customer Service a Catalyst for Growth in the New Economy?
June 8, 2010In this economy, companies are working to keep loyal customers and increase sales. A new study by Accenture finds that firms are responding to the economic recovery by channeling resources to improve service and training. These efforts are focused not only on keeping current customers happy and loyal for the long term, but also on gaining market share from companies who are not focusing effectively on customer service.
Mystery shop results help you understand, in detail, how your locations perform in terms of appearance, timeliness, and customer engagement through greeting, customer service and sales behaviors, product knowledge, friendliness and other factors. The results also provide invaluable information through mystery shopper comments. Open-ended comments reflect mystery shopper observations about what they saw and heard during the mystery shop visit. They include details that explain a low-scored area or in-depth comments on overall impressions about the visit.
Over the years, we’ve been asked to conduct research with some very specific and interesting requirements. For example, Confero recruited smokers with specific types of health insurance policies in order to test and compare the effectiveness of public quit smoking hotlines. Often times, it’s not the project itself that is the most difficult for us, but the tight time frame that is the most challenging. Here are some examples:
Many people, both shoppers and clients alike, tend to make assumptions about the mystery shopping industry. We are not sure how some of these myths began, but we hope to clarify some of them. In this issue, we expose the following three myths:
Sometimes the simplest task is the hardest to do. Through our decades of experience and knowledge measuring the customer experience, five key areas stand out when thinking about areas employees frequently miss. These five may seem simple, but they can be difficult to execute consistently across an organization. Consider these areas within your own organization to see if your company is where it should be: