Tag: secret shopper

Nations Restaurant News recently reported in the article, "Restaurants put Marketing Muscle behind Kids' menus," that families are returning to restaurants.  This is good news for restaurants that focus on attracting the family dining segment. Whether they use an e-mail blast, radio ads, table tents or a combination of communication methods, restaurants benefit from a family strategy that allows them to bring in more customers and deliver a dining experience that encourages families to return.

Gift cards are always an important element of retail offerings during the holiday season, but perhaps even more so this year, as companies conform to new gift card rules.   While consumers increasingly choose gift cards for holiday purchases, 13% of customers indicated in the 2010 gift card survey that they would be reluctant to purchase gift cards with expiration dates and additional fees.   Now, thanks to the new rules, consumers have fewer fees to consider when deciding on gift cards. The new rules mandate that companies may no longer charge fees for gift cards that are dormant or inactive.  Another element of the rules is that stores list gift card disclosures clearly on the back of the gift card.

Confero, Inc. President And CEO Named To 2010 Steering CommitteeTo Encourage Women’s Participation on N.C. Boards And Commissions

Confero, Inc. was recently featured on CaryCitizen.com in their “Hidden Giants” series. 

As consumers continue to carefully contemplate how to spend limited dollars, industries respond by listening to customers more carefully and interacting with them in creative ways. Retail stores look for innovative ways to draw customers in and keep them engaged. Macy's recently hit the mark in this area when they launched an interactive "Magic Fitting […]