Tag: roi calculator

In the heart of budget season, many companies agonize over where they will focus limited dollars and also how to justify spends with ROI. For example, social media ROI questions are everywhere. Organizations from retail to food service to financial services invest in Facebook and other social media, and justifiably, they want to quantify what they receive from these efforts. While there is plenty of debate about the best way to measure social media ROI, calculations for mystery shopping ROI are clear. It’s no secret that mystery shops help build and maintain momentum for your sales efforts, however companies need to dig deeper to learn the specific value returned from mystery shopping. In response to this, Confero developed a calculator to help clients determine this.

Would you like to learn more about how to calculate ROI for your telephone mystery shopping or onsite mystery shopping program? Here’s information that you need:

As 2012 budget time approaches, companies have one priority when choosing what items to include in their budgets:  ROI.  Now, more than ever, companies are assessing carefully how every service that they use contributes to ROI. Many service providers claim their offerings tie directly into ROI; however, they don’t clearly outline the numbers.  

Managers need hard numbers to justify purchases, and mystery shopping services are no exception.  Whether a company has been using a mystery shopping program for a long time, or is considering one for the first time, estimating ROI can help weigh the costs vs. the benefits of the program.