The Competition for Consumer Dollars, Magic Fitting Rooms, Sales Strategies
October 29, 2010As consumers continue to carefully contemplate how to spend limited dollars, industries respond by listening to customers more carefully and interacting with them in creative ways. Retail stores look for innovative ways to draw customers in and keep them engaged. Macy's recently hit the mark in this area when they launched an interactive "Magic Fitting […]
Preparing for Holiday Sales Period: Upselling and Resulting ROI
September 14, 2010Preparing your stores for the busy holiday sales period is top of mind right now. In addition to ensuring appropriate inventory and staffing levels, how do you train and evaluate employees before this peak season begins? To make the season the most productive, guide employees on expectations now to add impact to your bottom line. If you want to learn more about the actual impact of employee sales behaviors to the bottom line, use Confero’s Return on Investment Calculator.