New Trends Among Restaurant Customers and How They Could Change Mystery Shopping Programs
February 1, 2013When you think about trends that impact food service, it’s overwhelming: Older baby boomers dine out more often; social media restaurant conversations and feedback travel instantaneously; more customers choose smaller portions or snacks outside traditional meal times; and quick serve restaurants compete with fast casuals by adding trendy ingredients. Just as managers change menus and strategies as they adjust to these new trends, they should also fine tune restaurant mystery shopping goals to measure how well they meet demands produced by these trends.