Employee Dress Codes and Brand Image
February 2, 2011Restaurants, grocery stores and banks all have something in common – an employee dress code. Some companies, such as UBS in Sweden, have traditionally taken dress codes to higher levels. A 44-page guide for employees contains specific directives about employee nail care, glasses and even underwear. Recently, though, UBS announced that it will change its strict policies to more practical dress guidelines. While most companies don’t manage company appearance down to such small details, many have some type of code in place, whether it includes wearing name tags or collared shirts, or directing employees not to wear jeans, nose rings or multiple earrings.
Frontline Employees–Advocate or Adversary for your Brand?
August 21, 2009As I unloaded my cart on a recent visit to the grocery store, I heard the cashier tell his fellow employee, “I’m so tired of working this line. I can’t wait to be out of here!” Hearing this, I considered how the store manager would react if he heard this from his employee. To be sure, the manager would consider the comment a poor reflection on his store and on the company brand. Employees who talk about being bored on the job – in front of customers – are adversaries for a brand rather than advocates, a situation every company wants to avoid.