Tag: mystery shopping

Restaurant mystery shoppingand training efforts are even more important during the holidays, with busy employees facing the challenges of managing more customer traffic. With holiday celebrations for family and offices soon to be in full swing at restaurants across the nation, and alcohol often a big

We are constantly reminded of why our quality assurance process is so valuable to our clients. Despite ever-smarter technology, there is no replacement for an actual review of a report before it’s released to our client. Spell check can’t and won’t uncover all errors!

In 2011, we posted an article highlighting some mystery shopper funnies that Confero’s team had encountered over the years. We were surprised at all the positive feedback from those who enjoyed reading them. Given its popularity, we decided to post more humorous quotes this month.

• “There were no baggers helping the cashier so I bagged myself”.
• “I ordered tuna and the server went into a drawer for it.”

Need a way to lift your mystery shopping efforts for the upcoming year? With year -end approaching, now is the perfect time to consider ways to revitalize your mystery shops. Here are five easy ways to make meaningful changes:

Do you worry about lost sales opportunities and less than perfect customer experiences when your associates interact with customers? Does it worry you even more to think of situations when customers visit with a specific item in mind, only to find the item not on your shelf? When customers visit your location with a product in mind and don’t find it, negative customer experiences are not the only result. After experiencing this frustration, customers may return; however some opt to shop at another store where they feel more confident about finding items on the shelf. In fact, fifty percent of those who encounter an OOS will visit another store to find the item. The most frustrating piece

In the heart of budget season, many companies agonize over where they will focus limited dollars and also how to justify spends with ROI. For example, social media ROI questions are everywhere. Organizations from retail to food service to financial services invest in Facebook and other social media, and justifiably, they want to quantify what they receive from these efforts. While there is plenty of debate about the best way to measure social media ROI, calculations for mystery shopping ROI are clear. It’s no secret that mystery shops help build and maintain momentum for your sales efforts, however companies need to dig deeper to learn the specific value returned from mystery shopping. In response to this, Confero developed a calculator to help clients determine this.

Would you like to learn more about how to calculate ROI for your telephone mystery shopping or onsite mystery shopping program? Here’s information that you need: