Confero’s WayBack Machine and Life Lessons-How Small Efforts Paid off Big in the Late 80’s
April 14, 2010We are preparing to celebrate Confero’s 25th year in business in 2011. Naturally, I have started to look back on our years in business. I’m often asked how we got started in the mystery shopping business. Here’s my favorite “how it all started” story. It’s the story of how our local firm became national, quickly, by doing small things right.
Mystery Shops Tell Part of Customer Experience
March 30, 2010Confero is best known for mystery shop services , which report on specific performance observations made during on site visits or phone calls. Our other services can add vital elements to your company’s customer experience knowledge. Not all research methods will benefit every business, but for some, these can provide valuable knowledge and more in depth insight into the customer experience:
Elaine Buxton Named 2010 Enterprising Woman Of The Year
March 30, 2010Confero, Inc. President Honored As Top Woman Entrepreneur In North America
Elaine Buxton Discusses Customer Experience In The New Economy At Enterprising Women Conference
March 22, 2010Confero, Inc. President Joins Fellow Enterprising Women Advisory Board Members For Panel Discussion On The New Business Model
How to Plan for a Mystery Shopping Program Pilot
March 17, 2010Some companies prefer to conduct a pilot before entering into a full-scale mystery shopping program. This is a great way fine-tune your mystery shop program and to narrow down exactly what your team would like to accomplish by using mystery shopping reports as a way to measure employee behaviors and front line performance.