Tag: mystery shopping providers association

Confero Data Services Manager, Paul Jacobi, Account Executive Rob Barry, and President, Elaine Buxton recently attended the Mystery Shopping Providers Association (MSPA) North America Annual Conference held September 21-23 in Chicago, Illinois.

Preparing your stores for the busy holiday sales period is top of mind right now.  In addition to ensuring appropriate inventory and staffing levels, how do you train and evaluate employees before this peak season begins?  To make the season the most productive, guide employees on expectations now to add impact to your bottom line.  If you want to learn more about the actual impact of employee sales behaviors to the bottom line, use Confero’s Return on Investment Calculator.                       

Customer Experience Measurement Firm Honored For Offering Family-Friendly Opportunities In The Workplace

CARY, N.C. – Elaine Buxton, CEO and president of Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has announced that the firm has been named to Carolina Parenting Inc.’s N.C. Family-Friendly 50 list for 2010 . The Family-Friendly 50 honor recognizes companies in North Carolina that help working parents by offering family-friendly employment programs, policies and opportunities. Selections are made in partnership with the UNC Kenan-Flagler Business School. Confero will be recognized in a special section of the September issues of Carolina Parent, Charlotte Parent and Piedmont Parent, at events in all three markets and on Carolina Parenting Inc.’s websites. For more information, visit http://www.carolinaparent.com.

Over the years, we’ve been asked to conduct research with some very specific and interesting requirements.   For example, Confero recruited smokers with specific types of health insurance policies in order to test and compare the effectiveness of public quit smoking hotlines.  Often times, it’s not the project itself that is the most difficult for us, but the tight time frame that is the most challenging.  Here are some examples:

About a year has passed since I commented on the ever present phrase, “No problem.” We have all heard the phrase, whether it is after thanking a server for bringing our drinks, or thanking a teller for processing our transaction. In any situation where the phrase is used, it continues to shed a negative tone on what could be an opportunity to wow the customer at the end of an interaction. So, I am not surprised that the number of times that I have heard “no problem” over the past year has not diminished my dislike of it!