Tag: mystery shopper

Raleigh, NC. — January, 2000 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton, entitled Similar But Different The article compares and contrasts the uses and outcomes of mystery shopping programs and customer satisfaction studies. “I was pleased to be asked to share our experience […]

Elaine Buxton Named President of Confero Inc. Cary, NC. — January 1, 2000 — JoAnn Buxton, Chairman of Confero, Inc. announced today that Elaine Buxton has been named President of Confero, Inc. “Elaine is incredibly prepared to take the business into the new millennium,” said JoAnn Buxton. “She has been deeply involved in the leadership […]

Raleigh, NC. — May 12, 1999 — Elaine Buxton is one of 100 Meredith College to be honored at a special ceremony Friday night at the college’s Raleigh campus. During the event, the college will dedicate a mural hanging in the student center which celebrates the 100th anniversary of the year Meredith opened its doors […]

Raleigh, NC. — February 16, 1999 — Elaine Buxton discussed local customer service with WRAL-TV reporter Ericka Lewis today , following the annual release of the American Customer Satisfaction Survey. This year’s results showed that after handing out bad service for years, retailers may finally be doing something right. Ms. Buxton discussed the use of […]

Raleigh, NC. — January, 1999 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton, entitled Mystery Shopping Reports: Are Quality and Timeliness Competing Priorities?. The article discusses widespread acceptance of internet reporting for mystery shopping programs and the dilemmas that speedy reporting presents to both […]