Tag: mystery shop

Some companies prefer to conduct a pilot before entering into a full-scale mystery shopping program. This is a great way fine-tune your mystery shop program and to narrow down exactly what your team would like to accomplish by using mystery shopping reports as a way to measure employee behaviors and front line performance.

While telephone mystery shop reports obviously do not capture the visual aspect of a customer interaction, they can be a cost-effective way to discover how your employees conduct themselves with customers. Better yet, recorded telephone mystery shops provide managers with the detailed information needed to coach employees, since the recording allows you to review both sides of the conversation with the employee. There are many ways that companies improve operations through the use of telephone shops. Here are ten:

Update….
Many consumers have received checks in the mail along with a letter on official-looking Confero letterhead. These are fake.

Confero does not send checks to shoppers as payment to shoppers.

Confero does not issue certified checks for shoppers to use during mystery shops.

Confero does not shop Western Union or Moneygram.

Confero Profiled in Triangle Business Journal – Using Metrics to Help Retail Shops Sell More Cary, NC — October 2, 2009 Confero Inc. was profiled in the Business Journal’s “Sales and Marketing: Sales Stories” section this week. Click here to read the full article entitled: Using Metrics to Help Retail Shops Sell More”.