Tag: mystery shop

Competitive intelligence helps companies retain and add new customers. Confero often executes competitor studies on a large scale, but individual stores can also conduct competitive analysis locally and effectively. One way is to use your own employees as mystery shoppers.  Here are ideas to put a competitor evaluation plan into action:

Employee recognition and on the spot rewards   inspire teams to act on the behaviors your company desires. Whether you expect associates to suggest other items at checkout or greet customers within five seconds, or any combination of expectations, offering incentives right away is fun for both the winning employee and others on the team who see the prize delivered.  

Confero learned about a scam regarding "John Paula" who claims to work for Confero. The fraudster’s email was sent out as a phishing scam. 

John Paula falsely claims to be an employee of Confero and attempts to recruit secret shoppers (mystery shoppers) through emails. We have no employee named John Paula. 

Confero learned about a LinkedIn scam regarding "Robert Walker" who claims to work for Confero. The fraudster’s email was sent through LinkedIn, and he uses an email address of conferoinc@usa.com. 

Companies use mystery shopping, IVR and web surveys and other measures of customer experience in an effort to increase customer satisfaction, which will hopefully turn into customer loyalty.  If your company is considering starting a customer experience measurement program (or if you are already using one) it may be helpful to calculate what the potential return on investment may be.