Tag: mspa

As 2010 came to a close, Elaine Buxton completed her term as President of the Mystery Shopping Providers’ Association (MSPA), North America.    Elaine has been involved with MSPA since its beginning in 1998. Confero was a charter member of the organization.

Customers express their dissatisfaction with companies in many ways: in person, via customer satisfaction surveys, or through email.  But how do companies address customers who voice their negative opinions online without communicating complaints directly to the business?   If you’re AT&T, you seek out unhappy customers who vent elsewhere.  New software allows AT&T to monitor what customers say via Twitter.  With the software, AT&T managers gain additional data on customer complaints and put solutions into action faster.

Confero, Inc. President And CEO Named To 2010 Steering CommitteeTo Encourage Women’s Participation on N.C. Boards And Commissions

Confero, Inc. was recently featured on CaryCitizen.com in their “Hidden Giants” series. 

Inc. Magazine recently interviewed Elaine Buxton, Confero CEO of Confero and other industry experts in a piece on how to set up a mystery shopping program.