Tag: how to create an effective mystery shop program

  • ABCs of an Effective Mystery Shopping Program

    July 22, 2010

    A:  Allow time for consideration of mystery shop goals, survey question details and possible scenarios during the set up of a new mystery shopping program .

    B:  Build on the information that you gain from your mystery shops so that you can improve and redirect your program periodically.

    C:  Customize your mystery shopper survey to reflect your firm’s unique service and sales priorities.