25 Resolutions for Customer-focused Organizations
January 13, 2011-
Speak customer, not industry jargon. Make things easy: don’t make your customer have to understand your business. Industry jargon and double talk don’t get or keep customers. While some disclaimers may be legal requirements, ensure your staff does not go too far. There’s a nice, achievable balance between industry jargon and talking down to a customer.
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Five Ways Firms Benefit from Internal Surveys
October 21, 2010
As Chase LeBlanc, author of "High Impact Hospitality, Upgrade Your Purpose, Performance and Profits" points out in his recent Fastcasual.com article, employee involvement is one of the top ten ways to motivate managers.
Speak customer, not industry jargon. Make things easy: don’t make your customer have to understand your business. Industry jargon and double talk don’t get or keep customers. While some disclaimers may be legal requirements, ensure your staff does not go too far. There’s a nice, achievable balance between industry jargon and talking down to a customer.
As Chase LeBlanc, author of "High Impact Hospitality, Upgrade Your Purpose, Performance and Profits" points out in his recent