Five Ideas to Energize your Onsite and Telephone Mystery Shopping Program
October 31, 2012Need a way to lift your mystery shopping efforts for the upcoming year? With year -end approaching, now is the perfect time to consider ways to revitalize your mystery shops. Here are five easy ways to make meaningful changes:
How will new Gift Cards Rules Impact you and Your Customers?
November 18, 2010
Gift cards are always an important element of retail offerings during the holiday season, but perhaps even more so this year, as companies conform to new gift card rules. While consumers increasingly choose gift cards for holiday purchases, 13% of customers indicated in the 2010 gift card survey that they would be reluctant to purchase gift cards with expiration dates and additional fees. Now, thanks to the new rules, consumers have fewer fees to consider when deciding on gift cards. The new rules mandate that companies may no longer charge fees for gift cards that are dormant or inactive. Another element of the rules is that stores list gift card disclosures clearly on the back of the gift card.
Gift cards are always an important element of retail offerings during the holiday season, but perhaps even more so this year, as companies conform to new gift card rules. While consumers increasingly choose gift cards for holiday purchases, 13% of customers indicated in the