Tag: elaine buxton

Confero’s Growth & Culture Reflect Our Founder, Joann Buxton’s Leadership If you were fortunate enough to know JoAnn Buxton and are familiar with the company she began, you will easily see that the company’s congenial determined go get it nature, the attention to detail coupled with strong financial management and valuing others are all a […]

Celebrating 34 Years of Confero with 34 Days of Giving I am beyond grateful to lead a successful business, Confero. It has been a tough year for everyone. When we started our gratitude campaign last year (at 33 years), we had no idea that this year would be so hard for so many. To say […]

Elaine Buxton, president, participated as a speaker at the Independent Mystery Shoppers’ Conference (IMSC), held at the Melia Hotel in Atlanta, GA on May 30th – June 1st, 2013.  The IMSC is a mystery shopper support organization working to improve the industry by providing educational information. The conference focused on ways to complete mystery shopping […]

The shift in the way that retail associates and customers interact in today’s store environment is dramatic.  Before, customers simply entered the store, interacted with a salesperson, found the right item, and paid for it at list price.

Now, because consumers capture competitive product details swiftly with the tap of a mobile device, they challenge store employees to provide popular products at the lowest price. Customers call the shots, while retail managers do their best to guide employees toward effective interaction with this sophisticated segment.

Elaine Buxton, President of Confero, recently spoke with Software Advice about this topic, in the  article “Empowering Associates to Assist the Educated Consumer.” She comments on the major challenges of arming employees

CARY, N.C. – Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm, has announced that president and CEO Elaine Buxton has been elected to serve as vice chairman of the Mystery Shopping Providers Association (MSPA) global board of directors. In her position, Buxton will be responsible for working to update and refine the group’s strategic plan. Prior to being elected vice chairman, Buxton served as immediate past president of the MSPA-North America in 2011.

The mission of the MSPA is to improve and stimulate the acceptance, performance, reputation and use of mystery shopping services. For more information about the MSPA, visit http://www.mysteryshop.org

“As a dedicated member of the mystery shopping industry, I am committed to providing a high level of service to the MSPA and all its members,” said Buxton. “Being elected again to the global board of directors is quite an honor, and I look forward to working with other board members to promote mystery shopping around the world.”