Tag: customer surveys

Mystery Shop Your Competition? Why would our business want to do that? Admit it. Every now and then, when you are online browsing your competitor’s webpage. Why are you doing that? You want to see what they are doing and how they are doing things differently compared to your business, right? While perusing things online […]

Want to test the waters before entering into a full-scale mystery shopping  program?  A mystery shop pilot lets you do this.  Prior to beginning a mystery shopper program narrow down what your team wants to accomplish and determine what employee behaviors and front line performance you want to measure with a pilot. Sharing Seven Key Insights […]

Ever wanted to know quickly which of your managers act on mystery shop results, and what actions they have taken?  We thought so!  With action plans, learn how managers respond and when to mystery shop concern areas. Some advantages of action plans are: Easy set up. Your information and hierarchy are already in our system.  […]

CARY, N.C. – Elaine Buxton, CEO of Confero, Inc., (www.conferoinc.com), has announced that the national customer experience measurement firm has been named a Finalist in the 13th annual Stevie® Awards for Women in Business, and will ultimately win a Gold, Silver, or Bronze Stevie Award in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 18.  Nominated women executives and entrepreneurs from the U.S.A. and several other countries are expected to attend.   The event will be broadcast on Livestream and the pre-show from the red carpet will be streamed on the Stevie Awards’ Facebook feed.

Confero earned the finalist distinction in the Company of the Year (Business Services companies with 10 or more employees).

Confero is among more than 1,500 entries

On the spot restaurant reviews, customer service remarks, and feedback on wait times. Whatever customers talk about online, managers immediately learn about customer feelings when they monitor social media. While these instantaneous comments are an important part of understanding customer opinions, the feedback is very different from customer experience services such as mystery shops and customer satisfaction surveys.

Casual online comments travel fast, and make a substantial impact on potential customer buying decisions as well as employee morale. Onsite and telephone mystery shopping results help companies reward employees for positive sales behaviors and fine tune training efforts. Customer opinions through web or mobile surveys provide honest input about employees and services. With these differences in mind, and the added complexity of random online comments, many companies wonder how all three types of research fit together.