25 Resolutions for Customer-focused Organizations
January 13, 2011-
Speak customer, not industry jargon. Make things easy: don’t make your customer have to understand your business. Industry jargon and double talk don’t get or keep customers. While some disclaimers may be legal requirements, ensure your staff does not go too far. There’s a nice, achievable balance between industry jargon and talking down to a customer.
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Speak customer, not industry jargon. Make things easy: don’t make your customer have to understand your business. Industry jargon and double talk don’t get or keep customers. While some disclaimers may be legal requirements, ensure your staff does not go too far. There’s a nice, achievable balance between industry jargon and talking down to a customer.
Prepared Employees: Ready to Explain Bank Fees
January 13, 2011Banks are thinking about imposing annual fees of $25 or $30 on debit cards, according to people familiar with bank strategies. Other banks will increase fees on checking accounts. For example, during 2011, Bank of America will offer four basic checking accounts in some states, instead of three. Three of the four will offer ways for customers to avoid fees, while the fourth, the Essentials account, has an unavoidable monthly fee between $6 and $9. Chase Bank will charge a $6 monthly fee on one of their checking accounts, however, customers can avoid the fee with a $500 or more monthly deposit to the account, or when they use their debit cards five times during the month.
Confero CEO Elaine Buxton Finishes Year as President of Industry Association MSPA
January 13, 2011As 2010 came to a close, Elaine Buxton completed her term as President of the Mystery Shopping Providers’ Association (MSPA), North America. Elaine has been involved with MSPA since its beginning in 1998. Confero was a charter member of the organization.
Confero Kicks Off 25th Anniversary 2011!
January 13, 2011We are celebrating a significant milestone in 2011–Confero’s 25thanniversary. Throughout the year we’ll recognize and thank our clients, who are the reason for our growth and staying power, share stories from the “old days,” and feature the number “25” in newsletter articles and other ways. We are excited to kick off our celebration of this important accomplishment with employees, clients and business friends!
Confero’s New Headquarters
January 13, 2011Confero is pleased to announce its new headquarters location. The move was completed during the holidays and went smoothly, since the location is only minutes from our previous office. We are now settled in and working from the new location. The new office is in a great location and will allow us more space as we continue to grow. Our address is: 535 Keisler Drive, Suite 204, Cary, N.C. 27518.