Confero President Concludes Term on Meredith College Board of Trustees
May 15, 2001Confero President Concludes Term on Meredith College Board of Trustees RALEIGH, N.C. — May 14 2001 — Elaine Buxton, president Confero, has completed a two (2) year term on the Meredith College Board of Trustees. During her tenure, she served on the Executive Committee of the Board. “I was extremely honored to serve Meredith College. […]
Trade Journal Publishes Elaine Buxton’s Second Article about Mystery Shopping
January 4, 2000.Raleigh, NC. — January, 2000 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton. It is entitled Similar But Different . The article compares and contrasts the uses and outcomes of mystery shopping programs and customer satisfaction studies. “I was pleased to be asked to […]
Meredith College Mural to Honor Elaine Buxton
May 13, 1999Meredith College Mural to Honor Elaine Buxton Raleigh, NC. — May 12, 1999 — Elaine Buxton is to be honored along with 99 other leaders. At the 100th anniversary of Meredith College to be honored at a special ceremony Friday night at the college’s Raleigh campus. During the event, the college will dedicate a mural […]
WRAL – Secret Shoppers Working to Improve Customer Service
February 17, 1999A Bit More on the Importance of Mystery Shopping for Businesses In 1999, Elaine Buxton discussed the use of mystery shopper reports to implement target improvements within a business with WRAL reporter, Ericka Lewis. “You can look at your income statement or your balance sheet but it’s not going to tell you how you’re doing […]
Trade Journal Publishes Elaine Buxton’s Article about Mystery Shopping
January 2, 1999Raleigh, NC. — January, 1999 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton. It is entitled Mystery Shopping Reports: Are Quality and Timeliness Competing Priorities?. The article discusses widespread acceptance of internet reporting for mystery shopping programs and the dilemmas that speedy reporting presents […]