Ten Ways to Use Recorded Telephone Mystery Shops
March 4, 2010While telephone mystery shop reports obviously do not capture the visual aspect of a customer interaction, they can be a cost-effective way to discover how your employees conduct themselves with customers. Better yet, recorded telephone mystery shops provide managers with the detailed information needed to coach employees, since the recording allows you to review both sides of the conversation with the employee. There are many ways that companies improve operations through the use of telephone shops. Here are ten:
Elaine Buxton Elected President of the Mystery Shopping Providers Association Board of Directors
February 10, 2010CARY, N.C. – Elaine Buxton, president of Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has been elected president of the board of directors for the Mystery Shopping Providers Association (MSPA). The MSPA is an organization dedicated to improving the quality of service in the retail industry, through the establishment of professional standards and […]
Confero President Elaine Buxton Named 2009 Businesss Leader Woman Extraordinaire
December 9, 2009CARY, N.C. – Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has announced that Elaine Buxton, president of the firm, has been named a 2009 Women Extraordinaire recipient by Business Leader magazine. Those selected as Women Extraordinaire honorees are recognized for being leaders, innovators, problem solvers and inspirations to other women. These women serve […]
Confero and Better Business Bureau (BBB) Release Mystery Shopping Scam Video
November 24, 2009As a reputable company with 24 years in business, we are always concerned about scams involving mystery shopping. The scam typically plays out like this: the consumer receives a certified check from the bogus mystery shopping company, along with an “assignment” to deposit the check and then send funds via Western Union or Moneygram to a person designated on the assignment.
Confero Profiled in Triangle Business Journal
October 2, 2009Cary, NC — October 2, 2009 Confero Inc. was profiled in the Business Journal’s “Sales and Marketing: Sales Stories” section this week. Click here to read the full article entitled: Using Metrics to Help Retail Shops Sell More”.