Tag: customer experience

We are celebrating a significant milestone in 2011–Confero’s 25^thanniversary. Throughout the year we’ll recognize and thank our clients, who are the reason for our growth and staying power, share stories from the “old days,” and feature the number “25” in newsletter articles and other ways.  We are excited to kick off our celebration of this important accomplishment with employees, clients and business friends!

Confero is pleased to announce its new headquarters location.  The move was completed during the holidays and went smoothly, since the location is only minutes from our previous office.  We are now settled in and working from the new location.  The new office is in a great location and will allow us more space as we continue to grow.  Our address is:  535 Keisler Drive, Suite 204, Cary, N.C. 27518.

The American Heart Association’s Go Red for Women “National Wear Red Day” is Friday, February 4th. Each year, thousands of organizations across the country, including Confero, participate in different ways to help raise awareness of heart disease in women.  Heart disease is the number one killer of women: 1 in 3 women die from the disease each year.  The disease sometimes presents differently in women so many women do not seek medical attention quickly enough. The Go Red for Women campaign seeks to educate women (and men) about the signs and symptoms of heart disease in women. Through creating awareness and raising funds, companies help make a difference in the fight against heart disease.

Good service can break down more easily during the busy holiday season, making it even more important to know how to say “I'm sorry” to customers. Inc. Magazine’s article, “How do you say I’m sorry?” highlights the importance of handling customer issues smoothly in the worst possible scenario.  Diners at the upscale restaurant, Jean Georges in New York, encountered a roach on their table. The restaurant manager quickly relocated them to another table and their meal was on the house.   What does your company do when faced with tough customer situations?  Do you train staff on how to appease customers when they are dissatisfied?

The holiday season brings out more examples of how competitive the retail landscape is in a sluggish economy.   For example, stores start well before the traditional start of the holiday season to advertise offers.  They hope that by starting earlier, they will entice customers to purchase from them, as opposed to the competition.  Another reason stores increase early efforts is the fear that customers will be more reluctant to spend as weeks go by.