Tag: customer experience research

Elaine Buxton, president, has announced renewal of the company’s national certification as a Women’s Business Enterprise by the Women’s Business Enterprise Council – Southeast, a regional certifying partner of the Women’s Business Enterprise National Council(WBENC). WBENC’s national certification is a two part process which includes a site visit with the female owner, conducted by one of […]

Elaine Buxton, president, attended the Women Impacting Public Policy (WIPP) Conference held on October 9-10, 2013 at the Hyatt Regency Washington in Washington, D.C. Â The event was intended to include a legislative fly-in, however it occurred during the federal government shutdown. Attendees were able to connect with staffers within the Small Business Administration and […]

Confero’s 25 years in the customer experience research field has allowed us to interact with various industries over the years.  With our experience in so many diverse industries, we apply knowledge to new projects in unique ways.  Here’s a list of 25 types of businesses that Confero has worked with over the decades, by providing them with services including onsite, telephone-recorded and email mystery shops, competitive pricing studies, retail audits, brand representation at retail, and customer satisfaction surveys:

Restaurants, grocery stores and banks all have something in common – an employee dress code.  Some companies, such as UBS in Sweden, have traditionally taken dress codes to higher levels.  A 44-page guide for employees contains specific directives about employee nail care, glasses and even underwear.  Recently, though, UBS announced that it will change its strict policies to more practical dress guidelines.  While most companies don’t manage company appearance down to such small details, many have some type of code in place, whether it includes wearing name tags or collared shirts, or directing employees not to wear jeans, nose rings or multiple earrings. 

CARY, N.C. – Elaine Buxton, president of Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has been elected president of the board of directors for the Mystery Shopping Providers Association (MSPA). The MSPA is an organization dedicated to improving the quality of service in the retail industry, through the establishment of professional standards and […]