Why Mystery Shop Your Competition?
December 17, 2024Mystery Shop Your Competition? Why would our business want to do that? Admit it. Every now and then, when you are online browsing your competitor’s webpage. Why are you doing that? You want to see what they are doing and how they are doing things differently compared to your business, right? While perusing things online […]
Sharing Seven Key Insights for Designing a Mystery Shopping Pilot Program
December 10, 2024Want to test the waters before entering into a full-scale mystery shopping program? A mystery shop pilot lets you do this. Prior to beginning a mystery shopper program narrow down what your team wants to accomplish and determine what employee behaviors and front line performance you want to measure with a pilot. Sharing Seven Key Insights […]
Elaine Buxton of Confero Re-Elected Vice Chair of Better Business Bureau of Eastern North Carolina
February 19, 2015Elaine Buxton, Confero president and CEO, will serve a second year as vice chair of Better Business Bureau (BBB) of Eastern North Carolina’s board of directors for 2015.
Confero Participates in Worldwide Smiling Report
March 31, 2014Confero announced that it supplied mystery shopping information for the 2014 Smiling Report. The Smiling Report compiles data from mystery shopping evaluations conducted in over 35 countries worldwide. A total of 1.6 million shops contributed to the 2013 data. The data reports on three areas: whether the mystery shopper received a smile, a greeting and […]
Elaine Buxton of Confero Elected Vice Chair of Better Business Bureau of Eastern North Carolina
March 1, 2014Elaine Buxton, president and CEO, will serve as vice chair of Better Business Bureau (BBB) of Eastern North Carolina’s board of directors. A member of the BBB’s board of directors since 2010, Elaine steers efforts with other regional business leaders to support BBB’s mission of setting high standards for ethical business practices and offering resources […]