Tag: customer experience measurement

Elaine Buxton, Confero president and CEO, will serve a second year as vice chair of Better Business Bureau (BBB) of Eastern North Carolina’s board of directors for 2015.

Confero announced that it supplied mystery shopping information for the 2014 Smiling Report.  The Smiling Report compiles data from mystery shopping evaluations conducted in over 35 countries worldwide. A total of 1.6 million shops contributed to the 2013 data. The data reports on three areas:   whether the mystery shopper received a smile, a greeting and […]

Elaine Buxton, president and CEO, will serve as vice chair of Better Business Bureau (BBB) of Eastern North Carolina’s board of directors. A member of the BBB’s board of directors since 2010, Elaine steers efforts with other regional business leaders to support BBB’s mission of setting high standards for ethical business practices and offering resources […]

Elaine Buxton, president of Confero, was the featured speaker at the November 21st Cary Chamber of Commerce’s Business of Women luncheon. Elaine explained the basics of how mystery shopping works as well as secrets of mystery shopping. She shared humorous stories about information gathered from shoppers and described how mystery shoppers interact with associates on […]

Misconceptions about customer satisfaction surveys and mystery shopping , and their differences, exist.  Would you answer the following “yes” or “no”?