Tag: customer experience

Customer experience research creates value when the right insights reach the right leaders. Learn how better information leads to better operational decisions.

With thanks to Nycole, Carlton, Shirley, Kathy and Tammy for sharing how they found mystery shopping and what helped them keep going. Every experienced mystery shopper has one thing in common. They all completed a first assignment. During ShopperFest 2026, we spent time talking with shoppers from across the country about how to get started […]

Many customer frustrations do not originate from a single broken process. They occur when systems, departments, and customer expectations fail to connect smoothly. Learn how organizations can identify operational friction before customers begin looking elsewhere.

Organizations everywhere are investing in AI to improve efficiency, reduce costs, and automate customer interactions. But what happens when automation improves performance metrics while customer confidence quietly declines? Learn why measuring customer trust may be just as important as measuring efficiency.

Questions about shops, reports, or payments come up from time to time. Learn how mystery shopping support works and the best ways to receive accurate assistance.