Tag: conduct customer research

  • Brand Auditors: The Role of Secret Shoppers Revealed

    February 21, 2025

      Brand Auditors: The Role of Secret Shoppers Revealed? What is That About? When you hear the term secret shopper it sounds so mysterious, right? What do mystery shoppers really do? How are mystery shoppers actually brand auditors? Do they really help businesses improve? Have You Ever Wondered How Mystery Shoppers Are the Solution for […]

  • Program Guide: Guide to ReCalibrating Your Mystery Shopping Program

    May 29, 2015

    Organizations evolve. Operations change. And, over time, the criteria and focus of your mystery shopping program should be double checked to make sure it's still on target. This checklist includes considerations for rethinking your mystery shopping program.