Tag: business intelligence

  • Mystery Shops Uncover Surprises!

    December 17, 2024

    Mystery Shops Have Uncovered Surprises – “When I visited the branch, the employee told me to wait to open an account since the merger process was not complete. “ That would be an unanticipated revelation revealed with a mystery shop to a bank manager, right? Imagine that you are the bank manager reading this mystery […]

  • Retailers Compete for Holiday Customers

    December 16, 2010

    The holiday season brings out more examples of how competitive the retail landscape is in a sluggish economy.   For example, stores start well before the traditional start of the holiday season to advertise offers.  They hope that by starting earlier, they will entice customers to purchase from them, as opposed to the competition.  Another reason stores increase early efforts is the fear that customers will be more reluctant to spend as weeks go by.

  • Shop the Competition!

    May 26, 2010

    Gathering competitive business intelligence is an important step in retaining and gaining new customers. To help businesses get the information they need, Confero often executes competitor studies on a large scale and over a considerable length of time. However, there are ways for individual stores to conduct competitive analysis locally and effectively. One way is to use your existing employees as mystery shoppers. Here are simple steps to put a competitor evaluation plan into action: