Tag: automotive

  • 25 Business Types for Customer Experience Research, Compliance Audits & Mystery Shopping

    March 3, 2025

    Confero’s 25 years in the customer experience research field has allowed us to interact with various industries over the years.  With our experience in so many diverse industries, we apply knowledge to new projects in unique ways.  Here’s a list of 25 types of businesses that Confero has worked with over the decades, by providing them with services including onsite, telephone-recorded and email mystery shops, competitive pricing studies, retail audits, brand representation at retail, and customer satisfaction surveys:

  • Ratchet and Wrench Interviews Elaine Buxton

    June 30, 2014

    Confero  announced that Elaine Buxton, president and CEO, was recently interviewed for the Ratchet and Wrench article,“Acquiring Customer Feedback.”   In the article, Elaine elaborates on nine important points for implementing of a mystery shopping program.  She explains how factors such as benchmarking, conducting mystery shops regularly and announcing the result all help create a mystery […]

  • Customer Experience Goes Beyond Local or National

    February 2, 2011

    “Buy Local” campaigns communicate convincing reasons why residents should shop or dine at locally-owned stores, including support of the local economy and reduction of environmental footprint, since buyers don’t have to travel as far to make purchases or dine out.  The campaigns emphasize that local company employees usually know your name and make shopping or dining at their business a far more personal and satisfying experience.