Mystery Shopping Photography 101
November 17, 2014Tips for getting the perfect shot while mystery shopping!
Top 6 Mistakes to Avoid When Completing a Mystery Shop Report
May 24, 2011
Here at Confero, we get lots of questions from mystery shoppers asking how they can improve their shop ratings. One easy way to improve your shop rating is to make sure you are providing a clean, concise mystery shop report every time. Here is a list of the Top Six Mistakes to Avoid When Completing a Mystery Shop Report:- Copying and pasting shop information. Each mystery shop is unique, so each mystery shop report should be unique to each individual shop. Our clients do not accept reports with copied or “canned”comments, as they expect each unique mystery shop/audit visit’s conversation to be reported individually. That’s what they are paying for. Copied or canned comments imply that the mystery shopper did not make the required observations or give them full attention. For more details about this, see Cathy Stucker’s blog about all the “Dangers of Copy and Paste.”
Audit Projects Increase for Customer Researchers
May 24, 2011Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location. Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. Audits usually require auditors to visit the assigned location and do any of the following items:
- Take an inventory of particular products. Companies want to ensure that their shelves are properly stocked at all times. And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock. In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products. They wanted to know how much shelf space was designated for their product, as well as their competitors.
Confero Consumer Protection Alert – How to Spot a Mystery Shopping Scam
May 24, 2011Unfortunately, scam artists have targeted unsuspecting consumers under the disguise of mystery shopping companies for several years now. Recently, there have been a couple of news stories involving a few of these scams. Last year, the wire transfer company, MoneyGram had to pay $18 million to settle charges with the Federal Trade Commission because it was found that “MoneyGram agents helped fraudulent telemarketers and other con artists who tricked U.S. consumers into wiring more than $84 million within the United States and to Canada.” Also, in early April of this year, a man was sentenced to six years in prison for running a $6 million job scam. Inside Look at Mystery Shopping by Jennifer X
October 13, 2010Contributed by mystery shopper Jennifer XMystery shoppers must remember all sorts of client-required details to fill out their reports. With pages of questions to answer and narratives to write, mystery shoppers can use all the help they can get recreating their experience.
There’s an app for that! Shoppers who have invested in Smartphone technology are at least one step ahead. There are apps to take notes, pictures, videos or audio recordings. Most voice recorders have time stamps, so coughing at the beginning and end of your shop can help determine how long it took. Don’t have a Smartphone? Can you text yourself? How about just calling your voicemail; you can leave your cell phone on during your shop and you’ll have a full account when you get home.
Here at Confero, we get lots of questions from mystery shoppers asking how they can improve their shop ratings. One easy way to improve your shop rating is to make sure you are providing a clean, concise mystery shop report every time. Here is a list of the Top Six Mistakes to Avoid When Completing a Mystery Shop Report:.jpg)
Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location. Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. 
Unfortunately, scam artists have targeted unsuspecting consumers under the disguise of mystery shopping companies for several years now. Recently, there have been a couple of news stories involving a few of these scams. Last year, the wire transfer company, 
Contributed by mystery shopper Jennifer X