In-store research engages with customers, products, and conditions in-store to audit your stores condition, customer service, cleanliness, and many more aspects of your business for which you want to accurately assess for rewards and improving performance.
Research
In-store research engages with customers, products, and conditions in-store.
Confero was approached by a national advertising and promotion firm, which represented a foodservice chain. The chain was preparing to roll out new menu items and was conducting tests in two markets. The success of the test would determine a possible national roll out and senior management was concerned that employees did not understand the new items and would not mention them.
A regional grocery store chain was concerned about what factors were contributing to longer than normal checkout times. While their service was excellent, there was no measure of the extraneous factors that contributed to longer checkout time, nor was any anecdotal information being collected about these factors.
Audit a National Retail Reset – 2,000 stores, 2 days’ notice, 3 days to complete
Sharing Confero’s Audit a National Retail Reset – 2,000 stores, 2 days’ notice, 3 days to complete Sometimes, you need to know quickly if something is not going well. Our marketing agency client was responsible for monitoring the merger of two national consumer electronics brands. Also, they were orchestrating the accompanying national resets of the […]
Military Stores: Associate Product Knowledge and Returns
In military stores, how do you evaluate associate product knowledge and handling returns? Confero can help. Research Target Acquired A military organization needed help with keeping tabs on customer service and conditions at its military base stores. Do store employees greet customers? When interacting with customers, do associates suggest add-on items? How does the staff […]
This is fantastic information. The information we presented last week was received really well and created a lot of discussion with franchisees at the owners meeting. Thank you again for your support.
Global Beverage Company
Senior National Sales Executive
Internal Quality Control Audit Program Review -
Confero has helped our company develop an internal quality control audit program that focuses on key issues which are important to our customers.In three years, the program has grown in such fashion that our management teams have collectively raised their average audit scores dramatically. It has become an integral element of the management department’s focus on property performance, and allows our managers to produce achievable results that reflect positively on the manner in which they operate their centers.
Shopping Center Management Company
VP, Retail Management & Confero’s Internal Audit Program Review
Using Mystery Shopping to Find CX/UX Pain Point is an article written by our CEO Elaine Buxton. The pandemic has challenged consumers to understand new...
