Confero  announced that Elaine Buxton, president and CEO, was recently interviewed for the Ratchet and Wrench article,“Acquiring Customer Feedback.”   In the article, Elaine elaborates on nine important points for implementing of a mystery shopping program.  She explains how factors such as benchmarking, conducting mystery shops regularly and announcing the result all help create a mystery shopping program that ultimately improves service performance.

DETAILS:

-Ratchet and Wrench provides online and print editions focusing on strategies and inspiration for auto care success.

-Elaine Buxton has also been featured in Quirk’s Marketing Review, Enterprising Women Magazine  and Triangle Business Journal.