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New Tech and Evolving In-Store Processes. How to Find Customer Pain Points

Jul 24, 2020 by Confero Inc.

The pandemic has challenged consumers to understand new tech and evolving in-store processes. Here's how to find where consumers have trouble interacting with your company. 


Health and Satefy Services Monitor New Protocols, Reward Essential Workers

May 28, 2020 by Confero Inc.

We are working hard to help our clients adapt to the many changes the COVID 19 pandemic have brought to doing business.

Customers’ concerns about health and safety have changed their expectations – at least in the short term and perhaps, forever.

Our clients have found it challenging to launch new protocols 


Reporting at a Glance 6: Compass Dashboards: Score Comparison

Oct 22, 2019 by Confero Inc.

Continuing from Reporting at a Glance 5, this discussion shows presenting and comparing section (or category) scores from surveys. For example,


Seven Tips for Mystery Shopping Pilot Program

Oct 18, 2019 by Confero Inc.

Want to test the waters before entering into a full-scale mystery shopping program?  A mystery shop pilot lets you do this.  Narrow down what your team wants to accomplish and determine what employee behaviors and front line performance you want to measure with a pilot.


Confero Concludes 33 Days of Giving!

Oct 15, 2019 by Confero Inc.

In celebration of its 33rd year in business, Confero kicked off 33 days of volunteering/contributions on September 10th and continued for 33 days, concluding on



RDU Airport Authority and Confero Finalists: 2019 Marketing Research and Insight Excellence Awards

Oct 08, 2019 by Confero Inc.

We were excited to learn that Confero's parking research projects for RDU Airport Authority have been named a finalist in the 2019 Marketing Research and Insight Excellence awards, in the category of 


Marketing Research and Insights Excellence Award 2019 Finalist


Celebrating 33 years of Confero with 33 days of giving.

Sep 09, 2019 by Elaine Buxton

Celebrating 33 years of Confero with 33 days of giving.

Confero 33 days of giving


Third Party Delivery and Mystery Shops

Sep 06, 2019 by Confero Inc.

3rd party delivery services like DoorDash and Uber Eats reach your current guests as well as gain new ones with its convenience and ease of ordering.  It’s just as important to measure the 3rd party delivery experience

Mystery Shop third party






Mystery Shop the Competition and Gain an Edge!

Sep 05, 2019 by Confero Inc.

Competitive intelligence helps companies retain and add new customers. Confero often executes competitor studies on a large scale, but individual stores can also conduct competitive analysis locally and effectively. One way is to use your own employees as mystery shoppers.  Here are ideas to put a competitor evaluation plan into action:

Mystery shop competition








5 Ways to Up On the spot Prize Program Success!

Sep 03, 2019 by Confero Inc.

Employee recognition and on the spot rewards   inspire teams to act on the behaviors your company desires. Whether you expect associates to suggest other items at checkout or greet customers within five seconds, or any combination of expectations, offering incentives right away is fun for both the winning employee and others on the team who see the prize delivered.  

Mystery shopping employee recognition