Confero announced that it supplied mystery shopping information for the 2014 Smiling Report.  The Smiling Report compiles data from mystery shopping evaluations conducted in over 35 countries worldwide. A total of 1.6 million shops contributed to the 2013 data.

The data reports on three areas:   whether the mystery shopper received a smile, a greeting and an add-on sales suggestion during his/her visit.

For the U.S. mystery shopping evaluations reported in 2013, the shopper received a smile 89% of the time, a greeting 89% of the time, and an add-on sales suggestion 61% of the time. U.S. averages were higher than the wordwide averages of 83%, 86% and 57% respectively.

Media and professional mystery shopping providers worldwide who participate in the Smiling Report may use the data for benchmarking and communications, provided that they refer to the source. Other companies are advised to contact veronica@betterbusiness.se at Better Business World Wide.