Inc. Magazine recently interviewed Elaine Buxton, Confero CEO of Confero and other industry experts in a piece on how to set up a mystery shopping program.  Elaine discusses growth through building market share in a tough economic climate, and the importance of doing this through winning customers.  The article also touches on how to evaluate mystery shopping providers and details on designing, launching and appraising a program.

Summary

Service Type

How to Set Up A Mystery Shopping Program - Inc. Article

Provider Name

Confero, Inc., Telephone No.800-326-3880

Area

United States

Description

Every customer evaluates his or her experience buying a product or service. A tool used to measure the quality of that experience is mystery shopping. Hired as independent contractors, mystery shoppers are "posers" operating in stealth-like fashion to assess your business operations. They are charged with specific tasks such as taking photographs, purchasing a product or service, returning a product, registering complaints, asking questions of sales reps, and behaving in other ways.