Client Blog

Need a quick guide to ensure a mystery shop program is on track or to initiate a second type of program for your company? We know the details can be overwhelming, so we developed an agenda of items to consider. Items vary by type of shop (onsite, phone, competitor, etc.) and by industry (restaurant, retail automotive, banking, call center, etc.). 

It's not too late to recalibrate for 2015!

January 1st has come and gone, but it's not too late to assess where you are and where you need to be for 2015.  Here's a checklist of things to double check to ensure mystery shoppers are reporting on the way you will operate your business in 2015. 

At the store level, stats are worthless without a coach to personalize the information, relate it to the team, and translate it in a concise way to keep employees up to date.  Here are five ways to make sense of mystery shopping data.

Confero  announced that Elaine Buxton, president and CEO, was recently interviewed for the Ratchet and Wrench article,“Acquiring Customer Feedback.”   In the article, Elaine elaborates on nine important points for implementing of a mystery shopping program.  She explains how factors such as benchmarking, conducting mystery shops regularly and announcing the result all help create a mystery […]

Confero announced that it supplied mystery shopping information for the 2014 Smiling Report.  The Smiling Report compiles data from mystery shopping evaluations conducted in over 35 countries worldwide. A total of 1.6 million shops contributed to the 2013 data. The data reports on three areas:   whether the mystery shopper received a smile, a greeting and […]