Category: Mystery Shopping

Need a quick guide to ensure a mystery shop program is on track or to initiate a second type of program for your company? We know the details can be overwhelming, so we developed an agenda of items to consider. Items vary by type of shop (onsite, phone, competitor, etc.) and by industry (restaurant, retail automotive, banking, call center, etc.). 

It's not too late to recalibrate for 2015!

January 1st has come and gone, but it's not too late to assess where you are and where you need to be for 2015.  Here's a checklist of things to double check to ensure mystery shoppers are reporting on the way you will operate your business in 2015. 

At the store level, stats are worthless without a coach to personalize the information, relate it to the team, and translate it in a concise way to keep employees up to date.  Here are five ways to make sense of mystery shopping data.

Thank you RDU Airport shoppers!

RDU Airport blogs about how mystery shopping reports are used to keep service levels exceptional. “Mystery shopping is used to gauge how well our front line employees are doing everyday to accomplish our shared customer service mission.”rdublog.com/2013/03/19/customer-service-eyes-at-rdu/

If you travel to/from RDU, check with us to see if we have mystery shops available for you during your trip. You can register your interest

After visiting the store, many browsing customers go online to purchase the same item rather than making the purchase in the store. Even with efforts from trained associates, selling to these customers is difficult at best. Despite this phenomenon (called showrooming), the importance of human touch in retail environments lives on. In fact, 82% of retailers in a recent survey said that the role of employees in the workforce toward building better service has become even more important over the past three years.