Category: Mystery Shopping

Change how you share mystery shopping outcomes with the team and improve results for future mystery shops.

Many clients receive emails with a link to the mystery shop result. Sometimes, managers forward or comment on the mystery shop, and copy a Confero team member, so we see their coaching comments to staff. The variety of feedback we see in terms of positive and negative coaching is eye opening!

What makes for action-oriented coaching for both good and bad mystery shopping results?

Do these two questions about your mystery shopping program have you puzzled? Problem solved!  Timing and frequency of shops go hand in hand.  Based on our decades of experience, here are five things to consider:

Organizations evolve. Operations change. And, over time, the criteria and focus of your mystery shopping program should be double checked to make sure it's still on target. This checklist includes considerations for rethinking your mystery shopping program. 

This checklist includes considerations for retail mystery shopping programs.

Need a quick guide to ensure a mystery shop program is on track or to initiate a second type of program for your company? We know the details can be overwhelming, so we developed an agenda of items to consider. Items vary by type of shop (onsite, phone, competitor, etc.) and by industry (restaurant, retail automotive, banking, call center, etc.).