Category: Mystery Shopping

Competitive intelligence helps companies retain and add new customers. Confero often executes competitor studies on a large scale, but individual stores can also conduct competitive analysis locally and effectively. One way is to use your own employees as mystery shoppers.  Here are ideas to put a competitor evaluation plan into action:

“When I visited the branch, the employee told me to wait to open an account since the merger process was not complete. " 

Imagine that you are a bank manager reading this mystery shop report. You realize

The half-year mark is upon us, which means it’s time to reevaluate on-going business decisions.  Here's a checklist to ensure mystery shoppers are reporting on the way you will operate your business in 2019.

Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. Confero offers a helpful calculator to do just that.

If your restaurant has drive thru locations, your goal is to ensure consumers return to your drive thru – and not to your competitor’s instead. Before you can improve, you need to know how drive thru associates perform.