Category: Competitive Actionable Intelligence

Mystery Shops Have Uncovered Surprises – “When I visited the branch, the employee told me to wait to open an account since the merger process was not complete. “ That would be an unanticipated revelation revealed with a mystery shop to a bank manager, right? Imagine that you are the bank manager reading this mystery […]

Mystery Shop Your Competition? Why would our business want to do that? Admit it. Every now and then, when you are online browsing your competitor’s webpage. Why are you doing that? You want to see what they are doing and how they are doing things differently compared to your business, right? While perusing things online […]