Category: Client –

A few months ago, Confero revealed 25 mystery shopper comments that shed some interesting light on shopper experiences in a humorous way. We know our clients take mystery shopping reports seriously, as do we, but comic relief is always welcome, so we decided to share more funny comments. Enjoy!  

• “Since there was not a bagger available, the customer bagged himself.”
•  “The music was not on, but a few employees behind the counter were singing ‘Hotel California.’”
• “When I entered the location, I saw one customer being hung up by the cashier.”

Customer Experience Measurement Firm President Receives Committee Contributor Of The Year Award

CARY, N.C. – Elaine Buxton, president and CEO of Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm, hasbeen named a 2011 Committee Contributor of the Year by the Women’s Foodservice Forum (WFF), a leadership development organization that empowers women in the foodservice industry to achieve their highest potential. Buxton was honored for her work on the Executive Programming (Summit) committee. The annual WFF Executive Summit was held in Sept. 2010, and offered executive-level education, provided by the Kellogg School of Business, in an intimate environment. Buxton received the award for her record of achievement of prompt and timely committee work and project fulfillment; enthusiastic and visible contributions that helped the committee and WFF succeed in its goal; consistent demonstration of significant efforts and contribution to the committee work; focus on developing the committee and herself; and exceeding expectations of committee chairs and assisting in making the committee better than it was in previous years.

Did you know that heart disease is still the number one cause of death among women?  Did you know that heart disease can affect women at any age?

Confero has made it our mission over the past few years to get involved in raising awareness about heart disease in women.  Earlier this year Confero staff members participated in National Wear Red Day by wearing red and attending a CPR information session. 

On Friday, May 6^thConfero sponsored the Triangle Go Red For Women Luncheon at the Sheraton in Raleigh, North Carolina.  Our staff members spent time attending seminars on these topics: Heart Healthy Cooking, CPR Training and Know Your Heart Health.

1. A concise survey invitation increases response rates. Basics such as good grammar and correct spelling are obvious, but companies also need to consider brief wording.  Companies should partner with the survey provider to develop a unique invitation that will capture customer’s attention and encourage them to respond.
    
2. Communicate how long it will take to complete the survey– and deliver as promised.  Differing opinions exist about survey length, and it can be challenging for companies to balance the need for customer feedback in many areas while offering a survey that is not too lengthy.  Many times the invitation asks customers to complete a “short” survey, however, when customers dial in or access the link to the survey, they discover that survey completion takes longer than expected.  With a long survey, customers may abandon the survey before completion.  And worse, they probably will not participate in a future survey based on this one experience.

   Our experience shows that surveys with a maximum of 10 questions receive the best response rates.  Conduct trials internally and make note of how long the IVR or web survey takes to complete. After completing the internal tests, include how long it will take customers to complete the survey on the invitation.
    

Competitive Reasons

1. Measure your competition’s phone skills.  You may know how well your employees handle incoming phone requests for information on your company, but do you know how effective the competition’s employees are during phone experiences? Gathering intelligence with competitive mystery shops allows you to measure how well your employees stack up against the competition.

2. Assess competitors’ in-person customer service.  It’s equally important to know how your employees rank against the competition in terms of in person customer service experiences. Are there areas where the competition is “wowing” the customers?  If so, is it enough to make customers want to buy from the competitor company rather than your company?

3. Learn about competitive product/service offerings.  Many times, it isn’t easy to gather information on competitor offers. With competitive mystery shops, mystery shoppers pose as regular customers and therefore can gather objective information on the latest competitor products and services.