WRAL – Secret Shoppers Working to Improve Customer Service
February 17, 1999A Bit More on the Importance of Mystery Shopping for Businesses In 1999, Elaine Buxton discussed the use of mystery shopper reports to implement target improvements within a business with WRAL reporter, Ericka Lewis. “You can look at your income statement or your balance sheet but it’s not going to tell you how you’re doing […]
Trade Journal Publishes Elaine Buxton’s Article about Mystery Shopping
January 2, 1999Raleigh, NC. — January, 1999 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton. It is entitled Mystery Shopping Reports: Are Quality and Timeliness Competing Priorities?. The article discusses widespread acceptance of internet reporting for mystery shopping programs and the dilemmas that speedy reporting presents […]
Elaine Buxton Elected Treasurer of Mystery Shopping Providers Association
October 2, 1998Elaine Buxton Elected Treasurer of Mystery Shopping Providers Association Raleigh, NC. — October 1998. — Elaine Buxton, Executive Vice President of Confero, Inc., recently attended the first official meeting of the Mystery Shopping Providers’ Association held in Dallas. The purpose of the meeting was to form that association, elect officers, and approve a provisional operating […]