An automaker had partnered with a credit card issuer to create an affinity credit card program for purchasers. Customers had the opportunity to earn points toward price reductions on future vehicles. The auto maker was concerned that multiple offers to purchasers, who may or may not qualify for the credit, would adversely impact card acceptance and usage. A pilot program has begun in which auto purchasers were pre-screened for the credit card offer at the time of purchase.
Enter Confero, which dispatched a team of auditor-educators to speak with sales managers of the auto maker’s dealerships in the test area.
Auditors explained the program and made sure promotional materials were in place. At program end, acceptance of the card had increased and the partnership between the auto maker and the card issuer was intact.
