Confero was approached by a national advertising and promotion firm, which represented a foodservice chain. The chain was preparing to roll out new menu items and was conducting tests in two markets. The success of the test would determine a possible national roll out and senior management was concerned that employees did not understand the new items and would not mention them.
Confero devised a mystery shopping contest to educate and encourage employees at the test units to suggestively sell the test items. Confero mystery shoppers tested for suggestive selling of the product, along with auditing the placement of the point of purchase materials featuring the new product.
Sales of the test product improved which allowed the chain to achieve a sufficient sample size for the menu test. The product was successful and rolled out nationally, on time.
