Sharing Confero’s Audit a National Retail Reset – 2,000 stores, 2 days’ notice, 3 days to complete
Sometimes, you need to know quickly if something is not going well.
Our marketing agency client was responsible for monitoring the merger of two national consumer electronics brands. Also, they were orchestrating the accompanying national resets of the re-branded, merged products. No small task.
Confero was engaged to conduct audits to ensure that electronics stores were displaying a correct point of purchase materials associated with the merged, re-branded products in advance of a national advertising campaign..
Audit a National Retail Reset: 2,000 stores, 2 Days’ Notice & 3 Days to Complete
Confero engaged field auditors to telephone audit over 2,000 stores located throughout the U.S within a 3 day time period. Additionally, the auditors spoke with the managers and asked if the store had received and placed the required materials in end cap displays.
They also asked if the stores received related promotional gift cards. For quality assurance purposes, Confero recorded the calls and listened to them prior to releasing the results to the client. Immediately, stores with point of purchase inventory deficiencies were reported. Additionally, those experiencing delays or missing parts were also reported to the client.
On Time, On Target Results Delivered
Confero collected, reported and conveyed the information on all locations on time. Our client was able to deliver missing materials quickly and within the promotional time frame. From start to finish, this entire project took 5 days. Success! Triumphantly, Confero completed an audit of a national retail reset with 2,000 stores, in 2 days’ notice and 3 days to complete.
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