Author: Admin

  • Frontline Employees–Advocate or Adversary for your Brand?

    August 21, 2009

    As I unloaded my cart on a recent visit to the grocery store, I heard the cashier tell his fellow employee, “I’m so tired of working this line. I can’t wait to be out of here!” Hearing this, I considered how the store manager would react if he heard this from his employee. To be sure, the manager would consider the comment a poor reflection on his store and on the company brand. Employees who talk about being bored on the job – in front of customers – are adversaries for a brand rather than advocates, a situation every company wants to avoid.

  • Customer Wait Times: Ideas to Make the Wait More Pleasant

    August 19, 2009

    The Wall Street Journal’s Carl Bialik (“The Numbers Guy”) talked with our own Rob Barry, along with other experts, about the customer view of time spent waiting in line.

  • Confero, Inc. Named To Inc. 5000 List of Fastest Growing Privately-Held Companies in America

    August 13, 2009

    Confero, Inc. Named To Inc. 5000 List of Fastest Growing Privately-Held Companies in America The whole Confero team is celebrating Confero, Inc. being named to the INC. 5000 List of Fastest Growing Privately-Held Companies in America. Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), has announced that the national customer experience measurement firm has been recognized by […]

  • 5 Benefits of an Ongoing Customer Service Mystery Shopping Program

    August 6, 2009

    Customer service is about selling: selling the right product to the right customer in the right place at the right time. Many factors will determine customer service and, therefore, many factors have an impact on sales. In today’s challenging economic environment, many companies have fewer customers so they must sell more to the customers they do have.

  • Confero Consumer Protection Alert – Continues to Warn Consumers of Scam Artist Posing as a Confero Mystery Shop Recruiter

    August 3, 2009

    As discussed in earlier posts, we have received requests from would-be mystery shoppers asking that we validate the employment of Robert Preston, Micheal Thomforde, James Clayton, Paula Moore, Carlos Burnett, Chris Jordan and now Alexander Hopkins. None of these persons work for Confero. These are made-up names used in official-looking email messages from people trying to scam unsuspecting consumers. Sometimes, the scam emails have been spoofed to look like the message is from Confero and to hide the true origin of the email. Other times, the sender simply pastes the Confero name or website into his or her email message. Either way, these scammers are attempting to fool consumers into thinking they are dealing with Confero.

    Persons interested in legitimate mystery shopping may visit the Mystery Shopping Providers Association (MSPA) website for information about ethical, legitimate mystery shopping companies. Confero is a member of the MSPA. To register your interest to mystery shop for Confero,please visit the Shoppers’ Center tab above for complete details.

    If you have fallen victim to this scam, or if you have been contacted by any of these scammers, please file a complaint with the Federal Trade Commission (FTC).. The FTC also offers information about mystery shopping and the Mystery Shopping Providers Association at
    this link.

    Check out the BBB video about three (3) common fake check scams.

    What can consumers do to steer clear of this?